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JOHN LEWIS ADVERT

For this task, I decided to look at the 'Edgar the Dragon' advert, a popular John Lewis advert from Christmas 2019. 


The plot of this advert is about a Dragon named Edgar, who is friends with a little girl called Ava. However, he can't control his fire breathing and there tends to be calamity whenever he's around. He tried to control his fire by putting a scarf around his nose but it just doesn't seem to work. The town turn against him when he accidentally burns down the big tree, a snowman and an ice rink. But Ava still wants him around, and tries to get him out of hiding. One day she manages and brings him to the dinner table, and everyone is mortified. Until he uses his fire to light the Christmas pudding and everybody cheers. 

This advert is very light-hearted and family friendly. It's a sweet story and is rather emotional, especially when we see how upset Edgar is as he feels he's ruined Christmas. There is a strong bond between Ava and Edgar and we feel that when she desperately attempts to help him, and is a friend in him when nobody else was. It captures the portrayal of friendship and love perfectly, and makes us as an audience feel the emotions. 



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